With SNR as our point people, we begin taking meetings. Now, you should know, when we were trying to get licensing deals on our own, we emailed and called all the big players… The majority of them never responded to our queries, and the ones who did, either shot us down or scared us into thinking they would steal our (now patented) idea. In short, alone we got just south of nowhere.
But being with Robin and Susanne at SNR was like being with the cool kids on line at the club. Suddenly, we were “on the list”, no more waiting on lines behind the velvet ropes… It was all, “Pocket Frenz®? Come right in…”
We met with all the big hoodie players. If you’ve been to Target or Walmart or Bloomingdales or JC Penny, you’ve seen their work, adorned with Disney characters and Spongebob and Star Wars and Super Heroes. We set our sights on Freeze CMI, the biggest player in the industry, with over 200 licenses in their portfolio – and to our great pleasure, they wanted Pocket Frenz®! Say what?...
As of this writing, we have signed a contract with the Freeze team to co-brand our Pocket Frenz® IP with all their brand-name licenses. Starting the 4th quarter of this year, you will be able to get My Little Pony Pocket Frenz® and Teenage Mutant Ninja Turtle Pocket Frenz® and Marvel Super Heroes Pocket Frenz® and Mickey and Minnie Pocket Frenz®! And in 2016, we will be on the floor in preferred vendor space in big chain-stores nationwide. (check the press release here) And Freeze wants to help us continue to produce our private label Pocket Frenz® as well – so we can continue our mission of helping kids and inspiring their imaginations.
In 3 years, we’ve come a long way from sketches at our kitchen table. But haven't won anything other than opportunity yet. We know this is just the beginning… Now off to licensing show in Las Vegas. Wish us luck!